The Lottery By Shirley Jackson - 868 Words

The Lottery by Shirley Jackson uses extensive symbols and metaphors. It is a short story which has been equally appreciated as well as rejected by audience. The main themes of this story are those of tradition and scapegoat. The story begins with the author informing the reader about the time the lottery is going to begin by using certain phrases like â€Å"tractors and taxes† (Jackson, 76). Furthermore, the writer narrates the dress of Mr. Summers to be a â€Å"clean white shirt and blue jeans† (Jackson 78) which further supports the arrival of the lottery. The short story has several religious and traditional symbolism and metaphors which forewarn the reader about the horror which is yet to come. One of the most important elements in this story is played by the name Delacroix. The story further maintains that the villagers wrongly pronounced the name Delacroix as Dellacroy. Delacroix in the French language literally reads of â€Å"of the Cross† (Servo 183). The apparent mistake in the pronunciation exerts the possible botching of the comprehension of the villagers towards Crucification. This mistake further leads to the idea that he villagers confuse with the religious rites and rituals conducted by the Egyptians and the Hebrews to take the shape of the bloodless human sacrifice in The Lottery. In this context, the author uses foreshadowing so that the reader is prepared to face the horror. The first instance of foreshadowing appears in the second paragraph with the words â€Å"Bobby MartinShow MoreRelatedThe Lottery, By Shirle y Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be cond ucted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson8 11 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery By Shirley Jackson934 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

The Entrepreneurial Mind Set And I Have Chosen The...

Introduction to the Topic and Entrepreneur The topic for this essay is the entrepreneurial mind-set and I have chosen the Sanitarium Health and Well-Being Company to support my essay. In the following essay I will be analysing and discussing the chosen company in context with my topic. Brief Biography/Profile of Entrepreneur The Sanitarium Health and Well-Being Company which was founded in 1900 and is 100% owned by New Zealand. The company has factories all over the country and along with Sanitarium Australia, it employs approx. 1,700 employees in order to create around 150 products which includes vegetarian foodstuffs, soymilk, spreads and breakfast cereals. The company is owned by the Seventh-Day Adventist Church of New Zealand hence all the profit generated is utilized for charity, community work and humanitarian work around the country. Opportunity, Need, Invention and/or Innovation Involved Innovation: The term innovation generally refers to making a change or creating newer products and ideas or newer procedures which can result in the success of the company. Sanitarium utilises the innovation concept in various departments and ways. †¢ New Products: The most common form of innovation is creating a new product. Since Sanitarium is already a brand name which is well established and trusted, therefore any products launched by Sanitarium is guaranteed to be trusted by customers. The company has recently launched a new version of the world famous Weet-Bix. The company hasShow MoreRelatedSwot Analysis25582 Words   |  103 Pageshorses, later expanding into sheep-shearing equipment. Shaft Company In 1910, The Chicago Flexible electrical diversified into small appliances and, with the launch of the Princess electric iron, it laid the foundation for the small electrical appliance industry. The diversification strategy was aimed at offsetting the seasonal nature of the sheep-shearing industry. In 1914, the company purchased the Australian operation, and the company Cooper Engineering Co. (CEC) was born. Seven years later, in

Minority Marketing Free Essays

There are various environmental factors that must be considered in the designing of the marketing strategy.   The microenvironment, as part of the company’s marketing environment, consists of factors that directly impact the company and its ability to serve.   The macroenvironment, on the other hand, includes the larger societal and cultural forces that affect the microenvironment (Multicultural Marketing). We will write a custom essay sample on Minority Marketing or any similar topic only for you Order Now Another name for minority marketing is multicultural marketing, which entails communication with diverse cultures or market segments that belong to diverse backgrounds as well as settings.   Cultures determine how members of society think, feel, and act (Haralambos and Holborn, 1995).   Hence, culture also determines the tastes of people in products that they would actually purchase. As a matter of fact, cultural values of a society are reflected in the members’ views of organizations, products, services, and other environmental entities.   Therefore, it is essential for a company planning to market to minorities to gain an understanding of the culture of the minorities in question.   Only by understanding the culture and values of the minorities may the organization be able to provide its targeted consumers with the products and services they would eventually buy. Through advertising and public relations with segmented media, an organization may come into contact with any diverse group that it wants to target through its marketing strategy.   By placing an ad or article in the language of a minority group, the company may easily get its message across.   Experts indicate that it makes very good business sense to include the people of color, different age groups, genders, in addition to people with disabilities, in advertisements as  well as other marketing materials.   This strategy allows for powerful, nonverbal communication which goes deep into the mind of the consumer (Multicultural Marketing). It is also essential for organizations to take into account the meaning of differing cultural universes (Dr. Michael Hurd).   As an example, the American Motor Corporation named its product, the â€Å"Matador,† only to realize later that to Puerto Ricans, the word means â€Å"killer.†Ã‚   Another example revealing the significance of understanding cultural universes has to do with ethics. In this case, a 30-second advertising spot proved to be an expensive error on the part of Doubletree Hotels Corporation, seeing that it was deemed as offensive to the Arab community, portraying the staff of the hotel wearing Arab-style clothing and bowing to guests.   This ad segment was interpreted as the staff worshipping or imploring visitors.   As the majority of Arabs worship the one true God, the ad was seen to ridicule them (International Business Customs). Organizations cannot assume that all people of the nation would have the same cultural values.   Rather, it is ethical to take into account the societal and religious practices as well as beliefs of the people that the organization targets in its marketing strategy as potential customers.   After all, the marketing mix is meant to satisfy customers.   Therefore, it is of the essence for the organization to analyze the what, where, when, and how of consumer behavior.   The social factor is very important in the consumer’s decision to make a purchase.   This factor is influenced by opinion leaders, the consumer’s family, reference groups, culture and social class. Understanding different cultures helps an organization to produce that which a particular market segment demands.   Given that Chinese Americans have a strong preference for communicating in their native language, a company that wants to target Chinese Americans may  want to write the name of its product on marketing literature in both English and Chinese.   According to research, the Hispanics too have a preference to communicate in their own language.   Sixty eight percent of Hispanics in Houston indicated that they prefer to watch Spanish language television.   Hence, an organization that wants to target Hispanic Americans may want to spend more of its marketing funds on ads that would be run on Spanish language television (Qaddumi, 1999). Back in 1998, research further revealed that given the Chinese emphasis on new technology, at least 72.1% of Chinese American families have access to computes and at least 53% have access to the Internet.   Hence, it is easy to target Chinese American consumers through Internet marketing (Chinese American, 1998).   What is more, a majority of Hispanic Americans indicated that food coupons had a great influence on their purchasing decisions. Once again, marketing research based on minorities as the target consumers of an organization, can work wonders for the organization.   Every minority group has differing needs with relevance to its cultural practices.   An organization that includes ethical considerations with special reference to minority groups, is more likely to satisfy its target consumers with its marketing approach, seeing that this organization is not bound to ridicule its consumers instead of pleasing them. One very successful organization targeting minorities through its media campaigns is Southwest Airlines.   The fourth largest major airline in the United States especially targets African Americans as well as Hispanics.   The result? – Today, Southwest Airlines is a model organization that everybody would like to study in terms of marketing strategy. References â€Å"Chinese American Social Behavior Index.† (1998, Jan 24). Asian Trends. Online. Internet. 26 Jul. 2001. Churchill, Richard. (2001, April 2). â€Å"Southwest Airlines Powering a Sales Liftoff – Southwest Airlines Co. advertising targets African-Americans.† Brandweek. â€Å"Dr. Michael Hurd on Effective Therapy.† Dr. Hurd’s Website. Online. Internet. 25 Jul. 2001. Haralambos, Michael, and Holborn, Martin. (1995). Sociology—Themes and Perspectives. 4th ed. London: Collins Educational. â€Å"International Business Customs† Eglobal Greetings. Online. Internet. 21 Jun. 2001. 6.  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Multicultural Marketing.† About the Human Internet. Online. Internet. 25 Jul. 2001. 7.  Ã‚  Ã‚  Ã‚  Ã‚   Qaddumi, Thora. (1999, September 15). â€Å"’Impact’: Houston Hispanic market is ripe for Marketing.† Houston Business Journal. Online. Internet. 25 Jul. 2001. How to cite Minority Marketing, Essay examples

Naruto and The Last Samurai Essay Example For Students

Naruto and The Last Samurai Essay Japanese culture is one Ive always wanted to learn about. It is a very interesting culture that I am very unfamiliar with. It is a multi-layered and complex system that has been developing within itself and forming new layers for thousands of years. It is known for its traditional arts and its contemporary pop culture. Today, there are still kimono-clad women shuffling down the street with umbrellas overhead, and oversized sumo wrestlers battling it out in the ring. This is one of the things that I really liked about Japanese culture, because I just think the women are so pretty with those umbrellas. The Japanese always strive to meet the expectations f those in power. They would rather do something right, than to achieve a favorable outcome. Which means that a glorious defeat is better than victory received with the wrong attitude. Trust is a key thing in Japanese relationships. They feel that they can trust one another well enough to know the correct action to take in and out of different social situations. Japanese values some aspects of a masculine and feminine society. Also, gender specific roles are valued highly. The men are out working and the women are taking care of the children. Further on in this paper, I am going to talk about to videos that display Japanese culture. The title of the first video is Naruto and the next is The Last Samurai. Naruto is a Japan anime. A boy born infused with powers and incredible strength. He is unable to use it at first. As he got older and mature he learned how to control his gifts. With help from friends and teachers he became well loved by the village and helped the village prosper. In Naruto the Japanese culture main force or power behind ninjutsu was that of Chakra, which is the inter strength that is focused to one point in your body. It is a healing method. Within Naruto, Chakra is said to have 5 natures, which are derived from the Hindu/Buddhism concept of the 5 elements, or basic materials or forces that make up the universe; Earth, Fire, Air, Water, Lighting. Each character from the Naruto series represent a different part of Japans culture. Madara and the Uchiha clan are symbols of Shintoism and traditional/ancient Chinese values. Hashi and the Senju are the influence of Buddhism. Their clash represents the internal struggle between isolationist militaristic traditional shinto views, and peace loving buddhist movements. In this anime, they all work together as a group. They make sure not to leave anyone out. There are lots of swords in this series, which depicts the ancient Samurai warrior. In this anime, it stood out to me that this is a culture that sticks together. Their trust for one another is very important. They make sure that when they are out in public, their appearance is superior. I would love to visit Japan. I believe that it is a very friendly place. The Last Samurai is a film that was produced in 2003. Tom Cruise is the star actress. The movie tells the story of Captain Nathan Algren, which is who Tom Cruise plays as. Tom Cruise was hired to train Japan’s first army during the warfare. He trained the Emperor’s troops to use modern weapons, in order to defeat the last samurais. Cruise is placed at the center of a struggle between two eras because he becomes impressed by his encounters with the Samurai. He eventually get captured by them and learns about their traditions and code of honor. The movie clearly demonstrated many aspects of the Japanese culture. The head man in charge job was to train the men under him. The women just took care of the children. I compared both of these films to an article titled, The Basics of Japanese Culture. This article really talked about a lot of the things that I saw in the anime and movie. .u489bfabf2d14229910f938a2c8d23286 , .u489bfabf2d14229910f938a2c8d23286 .postImageUrl , .u489bfabf2d14229910f938a2c8d23286 .centered-text-area { min-height: 80px; position: relative; } .u489bfabf2d14229910f938a2c8d23286 , .u489bfabf2d14229910f938a2c8d23286:hover , .u489bfabf2d14229910f938a2c8d23286:visited , .u489bfabf2d14229910f938a2c8d23286:active { border:0!important; } .u489bfabf2d14229910f938a2c8d23286 .clearfix:after { content: ""; display: table; clear: both; } .u489bfabf2d14229910f938a2c8d23286 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u489bfabf2d14229910f938a2c8d23286:active , .u489bfabf2d14229910f938a2c8d23286:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u489bfabf2d14229910f938a2c8d23286 .centered-text-area { width: 100%; position: relative ; } .u489bfabf2d14229910f938a2c8d23286 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u489bfabf2d14229910f938a2c8d23286 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u489bfabf2d14229910f938a2c8d23286 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u489bfabf2d14229910f938a2c8d23286:hover .ctaButton { background-color: #34495E!important; } .u489bfabf2d14229910f938a2c8d23286 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u489bfabf2d14229910f938a2c8d23286 .u489bfabf2d14229910f938a2c8d23286-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u489bfabf2d14229910f938a2c8d23286:after { content: ""; display: block; clear: both; } READ: Ed Wood - A Biopic by Tim Burton EssayIt talked about how it is very important for them to stay together as a group. They actually call this the concept of â€Å"wa†. It also talked about the Samurai warrior. The article really opened my eyes to the Japanese culture. I would love to visit Japan. I believe that it is a very friendly place. I also like that fact that they are together as a family, instead of worrying about just themselves. This is very different from Americans because we are an individualistic culture. We also are not firm on gender roles, in which they are. Bibliography: Basics of Japanese Culture. (n.d.). Retrieved February 08, 2015, from http://iml.jou.ufl.edu/projects/Spring01/Newsome/culture.html â€Å"Naruto† â€Å"The Last Samurai†

Book Analysis Time Machine by Wells

Overview of O. Henrys Two Thanksgiving Day Gentlemen

Overview of O. Henry's 'Two Thanksgiving Day Gentlemen' Two Thanksgiving Day  Gentlemen by O. Henry is a short story that appears in his 1907 collection, The Trimmed Lamp. The story, which features another classic O. Henry twist at the end, raises questions about the importance of tradition, particularly in a relatively new country like the United States. Plot An indigent character named Stuffy Pete waits on a bench in Union Square in New York City, just as he has on every Thanksgiving Day for the past nine years. He has just come from an unexpected feast provided for him by two old ladies as an act of charity and he has eaten to the point of feeling sick. But every year on Thanksgiving, a character named the Old Gentleman always treats Stuffy Pete to a bountiful restaurant meal, so even though Stuffy Pete has already eaten, he feels obligated to meet the Old Gentleman, as usual, and uphold the tradition. After the meal, Stuffy Pete thanks the Old Gentleman and the two of them walk in opposite directions. Then Stuffy Pete turns the corner, collapses to the sidewalk, and has to be taken to the hospital. Shortly after, the Old Gentleman is also brought to the hospital, suffering from a case of almost starvation because he hasnt eaten in three days. Tradition and National Identity The Old Gentleman seems self-consciously obsessed with establishing and preserving a Thanksgiving tradition. The narrator points out that feeding Stuffy Pete once a year is a thing that the Old Gentleman was trying to make a tradition of. The man considers himself a pioneer in American tradition, and every year he offers the same overly formal speech to Stuffy Pete: I am glad to perceive that the vicissitudes of another year have spared you to move in health about the beautiful world. For that blessing along this day of thanksgiving is well proclaimed to each of us. If you will come with me, my man, I will provide you with a dinner that should make your physical being accord with the mental. With this speech, the tradition becomes almost ceremonial. The purpose of the speech seems less to converse with Stuffy than to perform a ritual and, through elevated language, to give that ritual some kind of authority. The narrator links this desire for tradition with national pride. He portrays the United States as a country self-conscious about its own youth and striving to keep pace with England. In his usual style, O. Henry presents all of this with a touch of humor. Of the Old Gentlemans speech, he writes hyperbolically: The words themselves formed almost an Institution. Nothing could be compared with them except the Declaration of Independence. And in reference to the longevity of the Old Gentlemans gesture, he writes, But this is a young country, and nine years is not so bad. The comedy arises from the mismatch between the characters desire for tradition and their ability to establish it. Selfish Charity? In many ways, the story appears critical of its characters and their ambitions. For example, the narrator refers to the yearly hunger which, as the philanthropists seem to think, afflicts the poor at such extended intervals. That is, rather than commending the Old Gentleman and the two old ladies for their generosity in feeding Stuffy Pete, the narrator mocks them for making grand annual gestures but then, presumably, ignoring Stuffy Pete and others like him throughout the year. Admittedly, the Old Gentleman seems much more concerned with creating a tradition (an Institution) than with actually helping Stuffy. He deeply regrets not having a son who could maintain the tradition in future years with some subsequent Stuffy. So, he is essentially fostering a tradition that requires someone to be impoverished and hungry. It could be argued that a more beneficial tradition would be aimed at wiping out hunger altogether. And of course, the Old Gentleman seems much more concerned about inspiring thankfulness in others than about being thankful himself. The same might be said of the two old ladies who feed Stuffy his first meal of the day. Exclusively American Though the story doesnt shy away from pointing out the humor in the characters aspirations and predicaments, its overall attitude toward the characters seems largely affectionate. O. Henry takes a similar position in The Gift of the Magi, in which he seems to laugh good-naturedly at the characters mistakes, but not to judge them. After all, its hard to fault people for charitable impulses, even they come only once a year. And the way the characters all work so hard to establish a tradition is charming. Stuffys gastronomic suffering, in particular, suggests (however comically) a dedication to the greater national good than to his own well-being. Establishing a tradition is important to him, too. Throughout the story, the narrator makes several jokes about the self-centeredness of New York City. According to the story, Thanksgiving is the only time that New Yorkers make an effort to consider the rest of the country because it is the one day that is purely American [†¦] a day of celebration, exclusively American. Perhaps whats so American about it is that the characters remain so optimistic and undaunted as they bumble their way toward traditions for their still-young country.

Health and safety Assignment Example | Topics and Well Written Essays - 500 words - 1

Health and safety - Assignment Example To enhance these laws and oversee the protection of the workers, health and safety commission is held responsible for enforcement of the law and its executive arm. The European Union has as well been influential in the adoption of the health and safety regulations for its member states. These health and safety laws create the rights and obligations of the employees and employers. The UK health and safety act 1974 clearly identifies the duties that employers have towards their employees, themselves and members of the community. According to the legislation, the employers have the responsibility to ascertain that the health standards and safety of its employees provide written policies on how to implement this and protect their contractors and suppliers. The employees as well have the duty to be safe and ensure that their colleagues are not at risk and cooperate with their employers on health and safety. Additionally the safety representatives and safety committees regulations 1977 allows the unions and worker group to appoint their heads who represent them on the health and safety issues. It is required that the appointed representatives are familiar with this legislation (Stranks, 2005). Some of the additional regulations that protect the employees in the health and safety act include; management of health and safety at work regulations, manual handling operation regulation, provision of work equipment regulation, noise at work regulations and electricity at work regulations among others. The unions are involved in health and safety leadership, risk assessment, dedicating resources for health and safety, training the staff and consulting them before making any major decisions. The health and safety commission is assigned the duties of monitoring the activities of different employers and ensuring that they are in line with the health and safety regulations. To enhance this, the health and safety commission carries out assessments to

One nation under Wal-Mart Case Study Example | Topics and Well Written Essays - 1500 words

One nation under Wal-Mart - Case Study Example This research will begin with the statement that as a retailer, Wal-Mart can be characterized as quite successful. As noted in the case study, currently, the stores of Wal-Mart are estimated to, at least, 4,750, a figure that it is quite high if taking into consideration the level of growth of other retailers globally. The rapid and impressive expansion of Wal-Mart has resulted in strong conflicts, in regard to the role of the firm in the society. For many people, Wal-Mart has helped towards the increase of equality in society; people of different financial status have the potential to visit one of the firm’s stores and buy products of various prices. In other words, Wal-Mart eliminates barriers related to buying, as a critical human experience; such barriers are common in societies of non-developed countries which are characterized by extreme gaps between rich and poor. This means that Wal-Mart helps towards the reduction of social inequality, a fact that promotes peace at al l levels of social and private life. At the same time, the stores of Wal-Mart are structures in such way so that they can offer to customers the chance to make their choice among products of different quality/ characteristics. In this way, customers are given the freedom to develop their decision-making skills. The above positive influence of Wal-Mart in regard to a person’s social and private life is highly appreciated by consumers; as noted in the case study ‘about 138 million shoppers visit the firm’s stores every week’.... capitalism and globalization are promoted. Such view could not be accepted for the following reasons: a) Wal-Mart cannot be blamed for the changes in the life of style, including the development of new modes of retailing, similar to that promoting by Wal-Mart. Large retailers exist in all developed countries, being part of daily social life; b) Capitalism and globalization, as concepts, are not related solely to retail; they rather reflect a radical change on traditional views of life and priorities. In fact, retail is just an aspect of capitalism and globalization; existing political systems worldwide are the key supporters of these concepts. According to the above, it would be not fair to claim that Wal-Mart has promoted capitalism and globalization. Still, the success of Wal-Mart proves that people worldwide tend to support capitalism and globalization, at the level that products of well known brands, that are popular worldwide, are highly preferred by consumers. As a result, work ers have become willing to spend on products that meet the standards of fashion, even if these products are going to cover the workers’ primary needs. In any case, these trends cannot be considered as based on Wal-Mart’s strategies. Rather, Wal-Mart has aligned its objectives with the principles of capitalism and globalization which are, in any case, indispensable part of modern life. 2. Can a retailer ever become too large and too powerful? In the context of modern market, a firm can increase its size and its power by following specific rules. For the retail industry a similar rule exists. Primarily, emphasis needs to be given to consumers’ preferences, as influenced by local ethics and culture. At the next level, it is necessary for the firm to identify brands that

International business management and strategy Essay

International business management and strategy - Essay Example The car industry is buoyant. Recent data from Centro Studi Promotor (CSP) notes that the sale of new cars in Italy in 2005 totaled 2,234,174.This reflects the general buoyancy considering the increased gasoline prices, the weak economic situation and the fiscal burden on car ownership. This is the ninth consecutive year that new car sales in Italy have exceeded 2,230,000 which proves that the market is relatively stable. Italian brands lost 1.46% while foreign brands lost 1.30%.Italian brands (the dominant Fiat Auto Spa) claimed 28.04% of the market share and manufactured four out of every ten best selling cars. The main international brands included-GM (Opel and Chevrolet), Ford (Ford+Mazda+Land Rover+ Volvo), Volkswagen (Volkswagen+Audi+Skoda). The fiscal burden on the ownership of cars is a stark reality. In 2003, the Government hiked taxes on luxury cars and sports utility vehicles in a bid to reduce the deficit budget and control pollution. Vehicles weighing more than 2600 kilos were subject to higher taxes. The chief components of the generic strategy are-cost leadership, differentiation and market segmentation.

Light Microscope to Determine Scale of Object

Light Microscope to Determine Scale of Object Light Microscope Syed Ibrahim Introduction The development of the microscope has been vital to much scientific advancement in biology (Kriss Kriss 1998). Microscopes allow humans to see objects that would otherwise be unseen by the naked eye. The light microscope uses a series of three lenses to magnify an object. The condenser lens align and focus the light from the illumination source through the stage, onto the specimen. (Murphy, 2001) After passing through the specimen, the light goes to the objective lens which collect diffracted light and magnify the image of the specimen, typically 4X, 10X, 40X, or 100X (Murphy, 2001). The light finally reaches the ocular lens. The ocular lens also focus and magnify the image, but this is typically 10X or 15X (Murphy, 2001). After passing through the ocular lens, the light reaches the observer’s eyes. Microscopes do not just magnify the image of an object, but also increase its resolution (Heidcamp et al., 2014). Magnification is the increase in the dimensions of an image, while resolution is the ability to distinguish two components of the image (Alberts et al., 2008). In other words, the magnification is the size of the image while the resolution is the clarity or quality of the image (Heidcamp et al., 2014). There is no limit of magnification because the size of an image can be increased indefinitely, but there is a limit of resolution because of the properties of light (Alberts et al., 2008). Due to diffraction, the limit of resolution for light microscopes is close to half the wavelength of light divided by the numerical aperture. (Hell, 2007). The numerical aperture is a measure of the number of light rays collected by the objective lens of a microscope, and it is dependent on the refractive index and the sine of half of the cone angle (Heidcamp et al., 2014). These can be c ombined to give the following equation (Heidcamp et al., 2014): Where: = wavelength of light = refractive index = half of the cone angle Based on the above equation, decreasing the wavelength of light, increasing the refractive index, or increasing the cone angle will decrease the limit of resolution, thus increasing the resolution of an image. The smallest limit of resolution of a light microscope is 0.2ÃŽ ¼m (Alberts et al., 2008). Microscopes can be used to examine microorganisms. In this lab Spirogyra, Paramecium and Saccharomyces cerevisiae were examined. Spirogyra are filamentous algae that are typically 10 µm-100 µm wide and their filaments may be a few centimeters long (Parmentier, 1999). Spirogyra are often found in freshwater are distinguishable by their spiral chloroplasts (Fathima et al., 2007). Paramecium are unicellular protists with cilia that are typically found in aquatic habitats and are usually 100 µm-3500 µm (Morgan, 1999; Wichterman, 1986). Saccharomyces cerevisiae (yeasts) are unicellular fungi that are typically 3 µm-6 µm in size (Schneiter, 2004). Since the naked eyes limit of resolution is 100 µm, these organisms are too small to be observed by the human eye alone (Heidcamp et al., 2014). Light microscopy was used to increase magnification and resolution so that the individual organism as well as their internal structures may be clearly observed. The purpose of this lab was to use a bright field microscope to determine the scale of each objective, to examine Spirogyra, Paramecium, wild-type yeasts and fab1Δ mutant yeasts under a microscope, as well as to learn the essentials of micropipetting. Results Part A: Lab 1 Report Sheets Please refer to attached sheets. Part B: Answers to Assigned Questions When the dimensions for the letter â€Å"e† using 4X, 10X or the naked eye were compared in Exercise 1.2, they were all approximately the same, as seen below. Using the light microscope gave more precise dimensions as compared to the naked eye. When comparing the different magnifications of the light microscope, they had percentage differences of 4% and 8% in the length and width respectively. Overall, it makes sense that all three measurements gave roughly the same dimensions as they were all measuring the same specimen. Dimensions of the letter â€Å"e† Naked Eye: Light Microscope (4X): Light Microscope (10X): Percentage difference between 4X and 10X Based on the observations from Exercise 1.3, it was apparent that Spirogyra have cell walls while Paramecium do not. As well, Paramecium have cilia while Spirogyra do not. After pipetting as required for Exercise 1.4, a minute amount of water remained in the Eppendorf tube, and there was no air gap in the tip of the pipette. This means that slightly more than 50ÃŽ ¼L of water was pipetted into the Eppendorf tube. For this reason we practiced again, and this time no liquid remained. For future labs, we must ensure that we are extra attentive to ensure we pipette the correct amount of liquid. During Exercise 1.5, it was observed that fab1Δ mutant yeasts appeared to have a thicker cell membrane than the wild-type yeasts. This thicker cell membrane may have been an enlarged vacuole within the cell that was pressing up against the cell membrane. Part C: Research There are many types of light microscopes, including bright-field microscopes, dark-field microscopes and phase-contrast microscopes (Alberts et al., 2008). Phase contrast microscopes rely on the phase-shifting of light as it passes through parts of the specimen of different relative thickness and density (Zernike, 1942). Search Engine: Web of Science Search Terms: phase contrast microscopic [filtered by date from 1900 to 1950] Reference: Zernike, F. (1942). Phase contrast, a new method for the microscopic observation of transparent objects.Physica,9(7), 686-698. After researching, a microscope was found with the following specifications and price (Cole-Parmer, 2014): Microscope: Phase Contrast Microscope with Digital Camera (3 megapixels), Binocular, 115 VAC, 60 Hz Distributer: Cole-Parmer Model Number: RK-48925-04 Approximate Price: $2,932.46CND/EACH Search Engine: Google Search Terms: Phase Contrast Microscope with Digital Camera Reference: Cole-Parmer. (2014). Phase Contrast Microscope with Digital Camera.Cole-Parmer. Retrieved September 15, 2014, from http://www.coleparmer.ca/Product/Phase_Contrast_Microscope_with_Digital_Camera_Binocular_115_VAC_60_Hz/RK-48925-04 References Alberts, B., Johnson, A., Lewis, J., Raff, M., Roberts, K., Walter, P. (2008).Molecular Biology of the Cell(5th ed.). New York: Garland Science. Cole-Parmer. (2014). Phase Contrast Microscope with Digital Camera.Cole-Parmer. Retrieved September 15, 2014, from http://www.coleparmer.ca/Product/Phase_Contrast_Microscope_with_Digital_Camera_Binocular_115_VAC_60_Hz/RK-48925-04 Fathima, M., Shantha, N., Rajagovindan, N. (2007).Botany(Revised ed.). Chennai: Tamil Nadu Textbook Corporation. Heidcamp, W., Antonescu, C., Botelho, R., Victorio-Walz, L. (2014).Laboratory Manual: Cell Biology BLG311(Fall 2014 ed.). Toronto: Ryerson University. Hell, S. W. (2007). Far-Field Optical Nanoscopy.Science,316(5828), 1153-1158. Kriss, T. C., Kriss, V. M. (1998). History of the Operating Microscope: From Magnifying Glass to Microneurosurgery. Neurosurgery,42(4), 899-907. Morgan, M. (1999). Paramecium. Microscopy-UK. Retrieved September 15, 2014, from http://www.microscopy-uk.org.uk/index.html?http://www.microscopy-uk.org.uk/ponddip/paramecium.html Murphy, D. B. (2001).Fundamentals of light microscopy and electronic imaging. New York: Wiley-Liss. Parmentier, J. (1999). Spirogyra. Microscopy-UK. Retrieved September 15, 2014, from http://www.microscopy-uk.org.uk/index.html?http://www.microscopy-uk.org.uk/ponddip/spirogyra.html Schneiter, R. (2004).Genetics, Molecular and Cell Biology of Yeast. Fribourg : University of Fribourg Switzerland. Wichterman, R. (1986).The Biology of Paramecium(2nd ed.). New York: Plenum Press. Zernike, F. (1942). Phase contrast, a new method for the microscopic observation of transparent objects.Physica,9(7), 686-698.

Gloria Estefans Successful Life :: essays research papers

"There's no growth with out a lot of hard work and little risk." (<a href="http://members.xcom.com./_xmcm/troycities/gebio.htm">http://members.xcom.com./_xmcm/troycities/gebio.htm) This statement is a reflection of what Gloria stands for. However there is more to Gloria, than concerts and videos, her personal life. Which would consist of family and marriage. Then of course there is her fabulous career. Gloria was born in 1959, in Havana, Cuba, her father, was a cuban solder. Gloria left cuba when she was two years old. Gloria wanted to become a psychologist. In 1975 Gloria was singing at a weeding with a local band called "The Miami Latin Boys." the band leader Emilio Estefan was impressed. Eventhough Gloria was a shy person, Emilio enjoyed her smooth voice, and asked her to joined the band. Gloria agreed but only on weekends as a front singer. In September 2, 1977 Gloria married Emilio Estefan. In 1984, Emilio convinced record to release an English only album in the United States and European markets. In 1989 Gloria released her first solo album was released in English and Spanish. In March 20,1990 Gloria was sleeping on her tour bus when a speeding semitrailer smashed into it, Gloria was almost killed. Gloria was in a four hour surgery, and it took a year of physical therapy. Gloria received 4,000 floral arrangements, 11,000 telegrams, and 50,000 postcards and letters, from her fans. In 1993 Gloria had a star on Hollywood walk of fame. In cuba she is known as "nuestra Gloria". Gloria sold four million copies worldwide of "Mi Tierra" which earn Gloria's first Grammy Award. Gloria has a son was born in September 2, 1980, she recently had a baby girl in December 5,1994. Gloria lives in a mansion in Miami's star island. Gloria is now planning a tour, she is also thinking of transition into acting.