The Lottery By Shirley Jackson - 868 Words

The Lottery by Shirley Jackson uses extensive symbols and metaphors. It is a short story which has been equally appreciated as well as rejected by audience. The main themes of this story are those of tradition and scapegoat. The story begins with the author informing the reader about the time the lottery is going to begin by using certain phrases like â€Å"tractors and taxes† (Jackson, 76). Furthermore, the writer narrates the dress of Mr. Summers to be a â€Å"clean white shirt and blue jeans† (Jackson 78) which further supports the arrival of the lottery. The short story has several religious and traditional symbolism and metaphors which forewarn the reader about the horror which is yet to come. One of the most important elements in this story is played by the name Delacroix. The story further maintains that the villagers wrongly pronounced the name Delacroix as Dellacroy. Delacroix in the French language literally reads of â€Å"of the Cross† (Servo 183). The apparent mistake in the pronunciation exerts the possible botching of the comprehension of the villagers towards Crucification. This mistake further leads to the idea that he villagers confuse with the religious rites and rituals conducted by the Egyptians and the Hebrews to take the shape of the bloodless human sacrifice in The Lottery. In this context, the author uses foreshadowing so that the reader is prepared to face the horror. The first instance of foreshadowing appears in the second paragraph with the words â€Å"Bobby MartinShow MoreRelatedThe Lottery, By Shirle y Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be cond ucted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lottery† is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson8 11 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery By Shirley Jackson934 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

The Entrepreneurial Mind Set And I Have Chosen The...

Introduction to the Topic and Entrepreneur The topic for this essay is the entrepreneurial mind-set and I have chosen the Sanitarium Health and Well-Being Company to support my essay. In the following essay I will be analysing and discussing the chosen company in context with my topic. Brief Biography/Profile of Entrepreneur The Sanitarium Health and Well-Being Company which was founded in 1900 and is 100% owned by New Zealand. The company has factories all over the country and along with Sanitarium Australia, it employs approx. 1,700 employees in order to create around 150 products which includes vegetarian foodstuffs, soymilk, spreads and breakfast cereals. The company is owned by the Seventh-Day Adventist Church of New Zealand hence all the profit generated is utilized for charity, community work and humanitarian work around the country. Opportunity, Need, Invention and/or Innovation Involved Innovation: The term innovation generally refers to making a change or creating newer products and ideas or newer procedures which can result in the success of the company. Sanitarium utilises the innovation concept in various departments and ways. †¢ New Products: The most common form of innovation is creating a new product. Since Sanitarium is already a brand name which is well established and trusted, therefore any products launched by Sanitarium is guaranteed to be trusted by customers. The company has recently launched a new version of the world famous Weet-Bix. The company hasShow MoreRelatedSwot Analysis25582 Words   |  103 Pageshorses, later expanding into sheep-shearing equipment. Shaft Company In 1910, The Chicago Flexible electrical diversified into small appliances and, with the launch of the Princess electric iron, it laid the foundation for the small electrical appliance industry. The diversification strategy was aimed at offsetting the seasonal nature of the sheep-shearing industry. In 1914, the company purchased the Australian operation, and the company Cooper Engineering Co. (CEC) was born. Seven years later, in

Minority Marketing Free Essays

There are various environmental factors that must be considered in the designing of the marketing strategy.   The microenvironment, as part of the company’s marketing environment, consists of factors that directly impact the company and its ability to serve.   The macroenvironment, on the other hand, includes the larger societal and cultural forces that affect the microenvironment (Multicultural Marketing). We will write a custom essay sample on Minority Marketing or any similar topic only for you Order Now Another name for minority marketing is multicultural marketing, which entails communication with diverse cultures or market segments that belong to diverse backgrounds as well as settings.   Cultures determine how members of society think, feel, and act (Haralambos and Holborn, 1995).   Hence, culture also determines the tastes of people in products that they would actually purchase. As a matter of fact, cultural values of a society are reflected in the members’ views of organizations, products, services, and other environmental entities.   Therefore, it is essential for a company planning to market to minorities to gain an understanding of the culture of the minorities in question.   Only by understanding the culture and values of the minorities may the organization be able to provide its targeted consumers with the products and services they would eventually buy. Through advertising and public relations with segmented media, an organization may come into contact with any diverse group that it wants to target through its marketing strategy.   By placing an ad or article in the language of a minority group, the company may easily get its message across.   Experts indicate that it makes very good business sense to include the people of color, different age groups, genders, in addition to people with disabilities, in advertisements as  well as other marketing materials.   This strategy allows for powerful, nonverbal communication which goes deep into the mind of the consumer (Multicultural Marketing). It is also essential for organizations to take into account the meaning of differing cultural universes (Dr. Michael Hurd).   As an example, the American Motor Corporation named its product, the â€Å"Matador,† only to realize later that to Puerto Ricans, the word means â€Å"killer.†Ã‚   Another example revealing the significance of understanding cultural universes has to do with ethics. In this case, a 30-second advertising spot proved to be an expensive error on the part of Doubletree Hotels Corporation, seeing that it was deemed as offensive to the Arab community, portraying the staff of the hotel wearing Arab-style clothing and bowing to guests.   This ad segment was interpreted as the staff worshipping or imploring visitors.   As the majority of Arabs worship the one true God, the ad was seen to ridicule them (International Business Customs). Organizations cannot assume that all people of the nation would have the same cultural values.   Rather, it is ethical to take into account the societal and religious practices as well as beliefs of the people that the organization targets in its marketing strategy as potential customers.   After all, the marketing mix is meant to satisfy customers.   Therefore, it is of the essence for the organization to analyze the what, where, when, and how of consumer behavior.   The social factor is very important in the consumer’s decision to make a purchase.   This factor is influenced by opinion leaders, the consumer’s family, reference groups, culture and social class. Understanding different cultures helps an organization to produce that which a particular market segment demands.   Given that Chinese Americans have a strong preference for communicating in their native language, a company that wants to target Chinese Americans may  want to write the name of its product on marketing literature in both English and Chinese.   According to research, the Hispanics too have a preference to communicate in their own language.   Sixty eight percent of Hispanics in Houston indicated that they prefer to watch Spanish language television.   Hence, an organization that wants to target Hispanic Americans may want to spend more of its marketing funds on ads that would be run on Spanish language television (Qaddumi, 1999). Back in 1998, research further revealed that given the Chinese emphasis on new technology, at least 72.1% of Chinese American families have access to computes and at least 53% have access to the Internet.   Hence, it is easy to target Chinese American consumers through Internet marketing (Chinese American, 1998).   What is more, a majority of Hispanic Americans indicated that food coupons had a great influence on their purchasing decisions. Once again, marketing research based on minorities as the target consumers of an organization, can work wonders for the organization.   Every minority group has differing needs with relevance to its cultural practices.   An organization that includes ethical considerations with special reference to minority groups, is more likely to satisfy its target consumers with its marketing approach, seeing that this organization is not bound to ridicule its consumers instead of pleasing them. One very successful organization targeting minorities through its media campaigns is Southwest Airlines.   The fourth largest major airline in the United States especially targets African Americans as well as Hispanics.   The result? – Today, Southwest Airlines is a model organization that everybody would like to study in terms of marketing strategy. References â€Å"Chinese American Social Behavior Index.† (1998, Jan 24). Asian Trends. Online. Internet. 26 Jul. 2001. Churchill, Richard. (2001, April 2). â€Å"Southwest Airlines Powering a Sales Liftoff – Southwest Airlines Co. advertising targets African-Americans.† Brandweek. â€Å"Dr. Michael Hurd on Effective Therapy.† Dr. Hurd’s Website. Online. Internet. 25 Jul. 2001. Haralambos, Michael, and Holborn, Martin. (1995). Sociology—Themes and Perspectives. 4th ed. London: Collins Educational. â€Å"International Business Customs† Eglobal Greetings. Online. Internet. 21 Jun. 2001. 6.  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Multicultural Marketing.† About the Human Internet. Online. Internet. 25 Jul. 2001. 7.  Ã‚  Ã‚  Ã‚  Ã‚   Qaddumi, Thora. (1999, September 15). â€Å"’Impact’: Houston Hispanic market is ripe for Marketing.† Houston Business Journal. Online. Internet. 25 Jul. 2001. How to cite Minority Marketing, Essay examples

Naruto and The Last Samurai Essay Example For Students

Naruto and The Last Samurai Essay Japanese culture is one Ive always wanted to learn about. It is a very interesting culture that I am very unfamiliar with. It is a multi-layered and complex system that has been developing within itself and forming new layers for thousands of years. It is known for its traditional arts and its contemporary pop culture. Today, there are still kimono-clad women shuffling down the street with umbrellas overhead, and oversized sumo wrestlers battling it out in the ring. This is one of the things that I really liked about Japanese culture, because I just think the women are so pretty with those umbrellas. The Japanese always strive to meet the expectations f those in power. They would rather do something right, than to achieve a favorable outcome. Which means that a glorious defeat is better than victory received with the wrong attitude. Trust is a key thing in Japanese relationships. They feel that they can trust one another well enough to know the correct action to take in and out of different social situations. Japanese values some aspects of a masculine and feminine society. Also, gender specific roles are valued highly. The men are out working and the women are taking care of the children. Further on in this paper, I am going to talk about to videos that display Japanese culture. The title of the first video is Naruto and the next is The Last Samurai. Naruto is a Japan anime. A boy born infused with powers and incredible strength. He is unable to use it at first. As he got older and mature he learned how to control his gifts. With help from friends and teachers he became well loved by the village and helped the village prosper. In Naruto the Japanese culture main force or power behind ninjutsu was that of Chakra, which is the inter strength that is focused to one point in your body. It is a healing method. Within Naruto, Chakra is said to have 5 natures, which are derived from the Hindu/Buddhism concept of the 5 elements, or basic materials or forces that make up the universe; Earth, Fire, Air, Water, Lighting. Each character from the Naruto series represent a different part of Japans culture. Madara and the Uchiha clan are symbols of Shintoism and traditional/ancient Chinese values. Hashi and the Senju are the influence of Buddhism. Their clash represents the internal struggle between isolationist militaristic traditional shinto views, and peace loving buddhist movements. In this anime, they all work together as a group. They make sure not to leave anyone out. There are lots of swords in this series, which depicts the ancient Samurai warrior. In this anime, it stood out to me that this is a culture that sticks together. Their trust for one another is very important. They make sure that when they are out in public, their appearance is superior. I would love to visit Japan. I believe that it is a very friendly place. The Last Samurai is a film that was produced in 2003. Tom Cruise is the star actress. The movie tells the story of Captain Nathan Algren, which is who Tom Cruise plays as. Tom Cruise was hired to train Japan’s first army during the warfare. He trained the Emperor’s troops to use modern weapons, in order to defeat the last samurais. Cruise is placed at the center of a struggle between two eras because he becomes impressed by his encounters with the Samurai. He eventually get captured by them and learns about their traditions and code of honor. The movie clearly demonstrated many aspects of the Japanese culture. The head man in charge job was to train the men under him. The women just took care of the children. I compared both of these films to an article titled, The Basics of Japanese Culture. This article really talked about a lot of the things that I saw in the anime and movie. .u489bfabf2d14229910f938a2c8d23286 , .u489bfabf2d14229910f938a2c8d23286 .postImageUrl , .u489bfabf2d14229910f938a2c8d23286 .centered-text-area { min-height: 80px; position: relative; } .u489bfabf2d14229910f938a2c8d23286 , .u489bfabf2d14229910f938a2c8d23286:hover , .u489bfabf2d14229910f938a2c8d23286:visited , .u489bfabf2d14229910f938a2c8d23286:active { border:0!important; } .u489bfabf2d14229910f938a2c8d23286 .clearfix:after { content: ""; display: table; clear: both; } .u489bfabf2d14229910f938a2c8d23286 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u489bfabf2d14229910f938a2c8d23286:active , .u489bfabf2d14229910f938a2c8d23286:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u489bfabf2d14229910f938a2c8d23286 .centered-text-area { width: 100%; position: relative ; } .u489bfabf2d14229910f938a2c8d23286 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u489bfabf2d14229910f938a2c8d23286 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u489bfabf2d14229910f938a2c8d23286 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u489bfabf2d14229910f938a2c8d23286:hover .ctaButton { background-color: #34495E!important; } .u489bfabf2d14229910f938a2c8d23286 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u489bfabf2d14229910f938a2c8d23286 .u489bfabf2d14229910f938a2c8d23286-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u489bfabf2d14229910f938a2c8d23286:after { content: ""; display: block; clear: both; } READ: Ed Wood - A Biopic by Tim Burton EssayIt talked about how it is very important for them to stay together as a group. They actually call this the concept of â€Å"wa†. It also talked about the Samurai warrior. The article really opened my eyes to the Japanese culture. I would love to visit Japan. I believe that it is a very friendly place. I also like that fact that they are together as a family, instead of worrying about just themselves. This is very different from Americans because we are an individualistic culture. We also are not firm on gender roles, in which they are. Bibliography: Basics of Japanese Culture. (n.d.). Retrieved February 08, 2015, from http://iml.jou.ufl.edu/projects/Spring01/Newsome/culture.html â€Å"Naruto† â€Å"The Last Samurai†